Business Briefs | November 14 – December 11, 2019

Dom Chipp • December 11, 2019

KidZone Loses Placer Funding

NORTH LAKE TAHOE

Editor’s note:  Though one of the criteria for future funding initially adopted by the First 5 Placer commission  did  require agencies be located in Placer County, this eligibility requirement was removed at its Oct. 30 meeting.

Placer First 5, which focuses on support for early childhood development, recently shifted funding requirements, now requiring organizations receiving grant funding to reside within Placer County. Truckee’s KidZone Museum, which is headquartered in Nevada County and has received First 5 funding for approximately two decades, is affected by this change.

“We were surprised after all these years that they decided to do that since a lot of organizations [First 5 funds] do not reside in either Nevada or Placer County, but do serve both audiences, especially up here in Truckee and Tahoe,” said Carol Meagher, KidZone’s executive director.

KidZone receives $32,000 from the First 5 program for expenses such as staff and outreach. With the changes, KidZone will need to add the gap to its fundraising efforts, raising the total to roughly $130,000. Meagher did say the KidZone board presented to the First 5 commission, asking them to reconsider the location requirement, and they’re awaiting a final response.


Alison Elder Recognized by WSJ

TRUCKEE

For the sixth year in a row, Truckee real estate agent Alison Elder of Truckee’s Elder Group Tahoe Real Estate was recognized by the Wall Street Journal’s prestigious The Thousand, their list of the 1,000 top real estate agents in the country. Elder made the list twice, ranking 194 for 139.50 transaction sides and 169 for her $93,768,448 in sales volume.


$99 lift tickets anytime in December

NORDEN

Sugar Bowl Resort is introducing new lift ticket and equipment rental specials in advance of the 2019/20 winter season. This year, when purchased online at least two days in advance, adult all-day lift tickets are $99 any day in December, including weekends and holidays. Youth and senior lift ticket prices are $79, and children ages 5 to 12 are $49. Skiers and snowboarders can also take advantage of affordable ski and snowboard rentals all season long.


Coalition Snow Opens Storefront

TRUCKEE

The region’s and the world’s first woman-owned and -operated ski company, Coalition Snow is officially opening a brick and mortar shop on Nov. 14. For the retail store’s first six months, they will be taking over the Palisade Avenue location of Bike Truckee as a shared space, and will stock Coalition’s self-branded boards and skis as well as those from other manufacturers. CEO Jen Gurecki told  Moonshine Ink  in an email that the company plans to host community events and speakers and encourage the store to become a hub for slope-culture enthusiasts.


Health Clinic Expands Services

RENO

Thrive Wellness of Reno, a comprehensive wellness clinic that offers many different approaches to mental health care, opened its doors in March of this year and is rapidly expanding facilities and services. The holistic treatment center is currently located on Plumb Lane but is slated to move into the historic Roy house on Court Street in January 2020. The clinic offers dual-diagnosis partial hospitalization programming and intensive outpatient eating disorder treatment, and extends specialized care in anxiety, depression, obsessive compulsive disorders, perinatal mood disorders, and more.


New Tahoe Dave’s Location

TRUCKEE

Tahoe Dave’s Skis & Boards has announced that its additional location, known as Tahoe Dave’s Truckee West, is scheduled to open Thanksgiving weekend. The new location at 12047 Donner Pass Rd., is situated right off Interstate 80 in the Tri Counties Bank Plaza, offering convenient access to rentals and returns of skis, snowboard, and snowshoes, as well as demos and repairs.


Local Company Touts Natural Skin Care

SPARKS

AloeHydrate is a new online company based in Sparks, sharing personal care and wellness products. The business was born out of need for skin care products that are scientifically proven to be naturally effective at hydrating skin. AloeHydrate’s commitment is to lead the way in developing and marketing such products. Visit aloehydrate.com for information and products.


Online Farmers Market

TRUCKEE

Tahoe Food Hub announced its new online farmers market, Harvest to Order. Consumers can “build their own box” filled with seasonal, sustainably grown fruits and vegetables from local farms including pasture-raised meats, cheese, eggs, and other specialty products. For the fall and winter season, the online farmers market opens Mondays at 5 p.m. and closes Tuesdays at 4 p.m. On Wednesday, Tahoe Food Hub picks up from the farmers the items harvested that day and readies the orders for pick-up starting on Thursday. Orders can be picked up at the farm shop anytime between 11 a.m. and 6:30 p.m., Thursday through Saturday, and Monday through Wednesday, noon to 6:30 p.m.

 

Main Image Caption:  LEGENDARY DAVE WILDEROTTER, owner of Tahoe Dave’s, said, “As Truckee continues to grow, and traffic becomes more interesting, this additional location right off the freeway and at the base of Tahoe Donner just made a ton of sense for our customers and staff.” Courtesy image

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December 2, 2025
Like the fir tree, a symbol of endurance rooted in hope, our Family Inclusive Recovery (FIR) approach reflects the strength that grows when families face challenges together. At our new residential center “The Greenhouse”, FIR is more than a treatment model, it’s a philosophy of healing that places families at the heart of recovery for adolescents and young adults navigating eating disorders, anxiety disorders, and obsessive-compulsive disorder (OCD). We believe lasting healing doesn’t happen in isolation; it’s built with the support of families through perseverance, hope, and compassionate care. What Is Family Inclusive Recovery (FIR)? Family Intensive Recovery (FIR) is a specialized and immersive approach that actively engages caregivers as central agents in their child’s healing process. Rather than seeing families as contributors to a problem, we view them as essential partners in recovery. Drawing from two evidence-based frameworks, Supportive Parenting for Anxious Childhood Emotions (SPACE) and Family-Based Treatment (FBT), FIR helps families cultivate resilience, confidence, and connection throughout the journey to recovery. Grounded in SPACE and FBT Through the SPACE model, parents learn how to recognize and reduce well-intentioned but unhelpful behaviors known as accommodations that can reinforce anxiety and OCD symptoms. By shifting from rescuing to supporting and challenging, parents develop the confidence to guide their child through discomfort, helping them build distress tolerance and self-trust. Simultaneously, Family-Based Treatment (FBT) empowers families to take an active, compassionate role in their child’s nutritional and emotional recovery. Parents learn how to support weight and nutritional restoration, disrupt the eating disorder’s patterns, and reestablish boundaries that promote health and growing autonomy. Together, these approaches strengthen both the individual and family system, allowing recovery to take root within an environment of empathy and optimism. From Blame to Collaboration A cornerstone of the FIR model is removing blame. At Thrive, parents are not viewed as the cause of their child’s struggles, but rather as key partners in recovery. Treatment focuses on joining forces to create a safe, supportive environment where: Families learn to sit with their child's discomfort alongside them without rushing to fix or control it. Parents practice compassionate firmness, setting boundaries grounded in care and safety. Teens and caregivers rebuild trust through open, honest communication. This collaborative framework helps families reestablish a sense of connection and confidence, fostering long-term resilience and open communication that extends beyond the treatment setting. Why Family Matters in Recovery Recovery from eating disorders, OCD, or anxiety isn’t a one-person job, it requires integrated care including the family. When families learn to navigate challenges together, they can model emotional regulation, reinforce healthy boundaries, and create conditions for sustained recovery. Through FIR, we aim to strengthen attachment bonds, reshape family interactions, and empower every member of the family to grow. The result is not only symptom reduction but also a deeper sense of unity, hope, and shared endurance, just like the steadfast fir tree that stands resilient through every season. Moving Toward Hope Family Inclusive Recovery invites caregivers and loved ones to become active participants in change. It’s a journey of learning, letting go, and leaning into love and acceptance. Together, families and clinicians can cultivate the courage in clients to face uncertainty, and in doing so, help them discover that recovery is not just possible, but enduring. If you’d like to learn more about Family Intensive Recovery at The Greenhouse or how we support families in eating disorder and OCD treatment, reach out to our team today.
November 14, 2025
The Greenhouse at Thrive Wellness A New Chapter of Hope and Healing in Nevada On Friday, November 14 , we gathered with our partners at Molina Healthcare to share an important moment for our community. Together, we celebrated Molina’s generous $50,000 grant , an investment that is helping bring The Greenhouse to life. Their support is not only a financial contribution—it’s a statement of belief in the young people and families of Nevada who deserve access to compassionate, evidence-based mental healthcare close to home. This gathering marked the beginning of something we’ve dreamed about for years: a place designed specifically for adolescents and emerging adults to receive the care, connection, and support they need during some of the most vulnerable moments of their lives. Something New Is Growing In early 2026 , Thrive Wellness will open The Greenhouse , Nevada’s first residential treatment center devoted to adolescents and emerging adults navigating eating disorders, anxiety, and OCD . For too long, families have faced a heartbreaking dilemma—send their child far from home for treatment or go without the specialized care they need. The Greenhouse is our answer to that gap. It will be a place where young people can settle into an environment built for healing, where they are understood, supported, and surrounded by a team that believes in their capacity to recover. The Greenhouse represents a natural extension of our mission. It’s a living expression of our belief that recovery is possible—and that with the right support, families can find their footing again. 
November 11, 2025
Are you looking for a meaningful way to give back this holiday season? Thrive Wellness is excited to continue our 6th Annual Giving Tree Program in collaboration with Perenn Bakery this winter. This year, Thrive Wellness Reno and Perenn Bakery are proud to partner with Ronald McDonald House Charities® of Northern Nevada. The organization supports families with children receiving treatment at area hospitals, providing comfort, hope, and a home-away-from-home during challenging times. Ronald McDonald House Charities offers essential services, removes barriers, strengthens families, and promotes healing when children need healthcare the most. How It Works Simply take one (or a few) tags from the Giving Tree, each listing an item you can purchase and donate for residents of the Ronald McDonald House. Then, drop off your item(s) at one of our designated donation locations by Friday, December 19. Items Needed: Restaurant gift cards Walmart or Target gift cards Games, puzzles, and coloring books Toys (Barbie, Hot Wheels, Lego sets, craft sets, magnet blocks, baby dolls, action figures, journals, infant toys, etc.) Children's books (picture, chapter, and graphic novels) Toiletry sets (for adults) Lotion/self-care gift sets (for adults) Sweatshirts/hoodies (adults, XS-XXL) Scarves, gloves, fuzzy socks, pajamas (all sizes) Infant diapers, onesies, and baby bottles Bulk individually wrapped snacks (granola bars, chips, etc.) Please ensure all donations are new, in original packaging, and unwrapped. Donation Drop-Off Locations Please deliver donations by Friday, December 19, to one of the following sites: Thrive Wellness 201 W Liberty St., Suite 201, Reno, NV 89501 Perenn Grocery 7600 Rancharrah Pkwy, Suite 130, Reno, NV 89511 The first 50 people to return their donations will receive a complimentary ornament gift!  Why We Give Back Through our Giving Tree program, we’re honoring one of our core values at Thrive Wellness: staying rooted in community. This annual tradition allows us to give back to those who need support most during the holiday season. We invite you to join us by taking a tag at any Thrive or Perenn location and helping spread kindness throughout our community. There’s no better way to embrace the holiday spirit than by supporting local families with thoughtful, heartfelt donations. We are deeply grateful for your generosity and continued support. Thank you for helping us make a difference!
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